Now I can no longer simply feel good about myself for eating yogurt instead of a Snicker's bar. Not that I ever actually eat Snickers, but it sounds like the anti-thesis of yogurt. It's probably not, though -- yogurt is sweetened with sugar or artificial chemicals, depending on which you choose to consume. Here's the problem : I purchased two containers of Yoplait Custard Style Yogurt today for my little studio refrigerator. One I planned to eat during the day, the other is for another day. I just pulled one out of the refrigerator to eat and noticed that the lid is pink. Hmmm, did I get the wrong kind? I really like the custard style yogurt and will take the calorie hit for it. But, no, it is the right kind, but Yoplait, in their corporate genius, has created a campaign to raise money for the Susan G. Komen Breast Cancer Foundation. But, they have cleverly placed the burden on the consumer. In order for the money to go to the foundation and breast cancer research, I, and others who consume the product, must submit our pink lids to yoplait. Oh, and there are specific instructions : "Mail clean Pink Lid(s) to . . ." They are not taking any yogurt encrusted lids, folks, they want clean lids. They are donating $.10 per lid up to $1.5 million. I am really glad for this, but I am also really pissed off. Now I have to feel guilty. There is just no way I will wash the lids, package them and then send them off to Minnesota. It is just not happening. I do not have time. See? Already you are thinking what a bad person I am -- or, I am just thinking that you are thinking what a bad person I am. Thanks, Yoplait, for the guilt. And, I apologize in advance for not doing my part. I'm throwing away my lid now. I may, however, visit the website and complain about the process and indicate that I believe it is a grand scheme to make the company appear to be dedicated to the cause without actually donating too much cash. After all, how many people can really spend their time washing off yogurt container lids and mailing them to Yoplait?
If you do go to the website, you will find just how insidious their plan is -- beginning with the "Every Lid Matters" title. I feel even worse after reading all of the helpful tips they've provided: "Sending Your Pink Lids is So Easy". Yeah, easy for you. And, if that weren't bad enough, there's a whole section for inspiration stories about people who've really gone that extra mile to collect the lids and send them in -- "Meet the 2006 Yoplait Champions". I guess that makes me a Yoplait Loser.
